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Challenging Homophobia Together: promotional campaign
Client:
- LGBT Youth Scotland
Brief:
Leading a cross-departmental group from the client organisation, create a strategy for a themed campaign, drawn from existing research and current/forthcoming projects.McVicar Marketing:
- Initiated, defined and qualified the theme for the campaign
- Led a cross-departmental steering group
- Generated proposals for, and led the creative process thereafter, to arrive at a shoutline message for the themed campaign, which was consulted upon with key stakeholders
- Briefed a graphic designer to create a logo which would unify all elements of the theme campaign
- Briefed a graphic designer to create promotional materials to introduce the campaign
Results:
- Consulted with group and key stakeholders to decide upon shoutline message: Challenging Homophobia Together
- Managed design process, with the designer conceiving of and delivering a logo (see below) and promotional materials
- As part of steering group, worked on the Challenging Homophobia Together LGBT Youth Scotland Schools Conference 2009 (click here for more information)
- Created a 12 month strategy for the campaign
© McVicar Walden 2011. All rights reserved.
McVicar Walden: photography, marketing and writers' services supplied through Amicus Photography, McVicar Marketing and Expert Report. Based near Castle Douglas, Dumfries and Galloway.